Sunday, December 10, 2023

Alpha | Simple Journey Planners Ltd.

Simple Journey Planners Ltd. – Worthwhile Journey Company

Integrated in 2008, Simple Journey Planners or (EMT) was based as a B2B2C portal offering journey brokers entry to its web site to e-book home journey airline tickets. Subsequently, the corporate diversified into the enterprise to buyer (B2C) distribution channel in 2011 by primarily specializing in the rising Indian center class inhabitants’s journey necessities. EMT now presents a complete vary of travel-related services and products for end-to-end journey options like on-line ticket bookings in addition to ancillary value-added companies similar to journey insurance coverage, visa processing and tickets for actions and attraction.

EaseMyTrip gives its customers with entry to greater than 400 worldwide and home airways, over 2 million resorts in addition to practice/bus tickets and taxi leases for main cities in India. EaseMyTrip has places of work throughout numerous Indian cities, together with Noida, Bengaluru, and Mumbai. Its worldwide places of work (as subsidiary firms) are within the Philippines, Singapore, Thailand, UAE, UK, USA, New Zealand and London.

Merchandise & Providers:

The corporate’s services and products are organized primarily within the following segments.

  • Airline tickets – It consists of sale of airline tickets in addition to airline tickets bought as a part of the vacation packages.
  • Lodges and vacation packages – It encompass standalone gross sales of resort rooms in addition to journey packages (which can embrace resort rooms, cruises, journey insurance coverage and visa processing)
  • Different companies – It consists of rail tickets, bus tickets, taxi leases and ancillary value-added companies similar to journey insurance coverage, visa processing and tickets for actions and sights.

Subsidiaries: As on 31st Mar 2023, the corporate has a complete of 11 subsidiaries.

Key Rationale:

  • Sturdy Market Place – Simple Journey’s centered, Asset-light, low-cost, and no-frills method units it aside from remainder of the net journey company (OTA) enterprise, when it comes to profitability and money move. The corporate’s zero comfort cost coverage is a game-changer placing its unprofitable rivals in a tough scenario. Its near-monoline focus (air bookings) and easy technique have saved it grounded in a really aggressive world. The underlying airline enterprise is sort of concentrated, extra manageable, and thus extra worthwhile for EaseMyTrip. The corporate’s mantra from the very starting has been to comply with an especially asset-light, lean price construction and focus extra on know-how. This has enabled the corporate to stay worthwhile even in difficult instances, particularly when friends (together with {industry} leaders) have suffered losses. EMT has by no means reported a single quarter of loss and it proves the corporate’s stickiness to its technique. EMT’s market share is greater than 10% within the journey market and over 20% within the on-line journey market.
  • Airline Ticket Section – The corporate gives airline tickets for home journey inside India, worldwide journey from and to India and worldwide journey from and to different international locations. EMT earns from the airline tickets booked by clients by way of its platforms within the type of commissions and incentives. Commissions and incentive funds, similar to efficiency linked bonus, are primarily obtained from GDS (International Distribution System) service suppliers, sure airways in addition to bank card firms on a periodic foundation, and are usually based mostly on quantity of gross sales generated by the corporate. As well as, EMT additionally earns income from comfort charge, cancellation service prices, rescheduling prices and commercial income that it could cost together with journey reserving. Air Segments reserving Volumes have been up by 56% YoY with 32 lakhs in Q4FY23 and 62% YoY in FY23 with 1.14 crore. The corporate has launched an industry-first, freed from cost, full refund medical coverage by way of which clients can declare a whole refund on home air ticket cancellations triggered on account of medical emergencies.
  • Different Segments – After establishing a key foothold within the air phase, the corporate centered on increasing its non-air companies the place it has strengthened its resorts enterprise by reaching a whopping 112% in the course of the FY20-FY23 interval when it comes to room nights. This was achieved as the corporate strategically gained inorganic progress by buying revolutionary firms throughout numerous journey segments and evolving into a whole journey ecosystem. Lodge nights reserving in FY23 was up by 121% to three.4 lakhs from 1.5 lakhs in FY22. The corporate’s Prepare, Buses & Different phase in FY23 collectively have seen a reserving of 6.2 Lacs up by 10% from 5.6 Lacs in FY22. It additionally grown at a CAGR of 49% between FY20-23. The Dubai enterprise has continued to thrive, crossing the Rs.100 crs milestone in Gross Reserving Income within the first 12 months of its operation.
  • Monetary Efficiency – The corporate’s Gross reserving income reported an enormous progress of 117% in FY23 to Rs.8051 crs vs. Rs.3716 crs in FY22. The corporate’s internet income posted a progress of 91% YoY in FY23 with an EBITDA progress of 32% YoY to Rs.176 crs. The reported Revenue after Tax had a progress of 27% YoY. The corporate has generated a consolidated Income and PAT CAGR of 47% and 60% between FY20-23. The corporate’s Debt-to-equity ratio stands very low at 0.2x. The typical ROE and ROCE of the corporate for the previous 4 years is round 38% and 47%.


The Indian Tourism sector ranks among the many fastest-growing financial sectors within the nation. The {industry} considerably impacts employment and drives regional improvement, whereas additionally making a multiplier impact on the efficiency of associated industries. In 2021, the journey & tourism {industry}’s contribution to the GDP was US$ 178 billion. In mild of India’s G20 Presidency and the India@75 Azadi ka Amrit Mahotsav celebrations, the Ministry of Tourism has designated 2023 because the ‘Go to India Yr’ to advertise inbound journey. The full journey market in India is round Rs.2770 bn in FY23 and it’s anticipated to succeed in Rs.4045 bn in FY27E at a CAGR of 10%. The full on-line journey market is round Rs.1865 bn and it anticipated to develop at a CAGR of 12-13% to succeed in Rs.2980 bn by FY27E. The Indian home passenger volumes in Aviation in nearing pre covid ranges with 136 mn in FY23 and it’s anticipated to 1.6x to 220 mn by FY27E.

Development Drivers:

  • Within the resort {industry}, clients from tier-II and tier-III cities are anticipated to begin reserving rooms on-line on account of the comfort provided by on-line companies.
  • In Finances 2023-24, US$ 2.1 billion is allotted to Ministry of Tourism because the sector holds enormous alternatives for jobs and entrepreneurship for youth.
  • Elevated air connectivity to Tier II and III cities at pretty aggressive fares, significantly provided by low-cost carriers, prompted Indian shoppers to contemplate air journey as a viable choice together with enterprise and leisure journey to such cities, which additionally had a constructive impact on on-line bookings.

Rivals: Thomas Prepare dinner, Make My journey (Unlisted), and so on.

Peer Evaluation:

Within the Listed house, it’s clear that East journey simply wins over Thomas cook dinner when it comes to Fundamentals. Within the general house (Each listed and unlisted), EMT has the best gross reserving income progress CAGR of 24% Between FY20-23 whereas evaluating with its rivals (Makemytrip have grown solely at 3% CAGR for a similar interval). Regardless of coming into the {industry} at a later stage Simple Journey has a larger variety of resorts as in comparison with the market chief – Make My Journey.


Simple Journey Planners is the quickest rising and worthwhile firm in OTA house in India and is ranked second within the home air ticketing house. “Lean price mannequin” and “No comfort charge technique” stay key pillars supporting such speedy, worthwhile progress. This has additionally led to stickiness by clients with wholesome repeat transaction fee of ~86% within the B2C channel. The administration believes that is one of the best time for journey and tourism in India because of the robust pent-up demand. With the anticipated new airports and plane, OTAs have gotten more and more in style in contrast with direct captive web sites or journey brokers. Moreover, the administration expects that the OTA {industry} would profit from COVID-19 in the long run as clients are getting used to doing issues on-line fairly than visiting journey brokers. Opposite to that, the corporate can be opened two new offline shops just lately in Patna and Surat for the shoppers preferring the old fashioned manner of “Meet and Greet”.


We imagine Simple Journey stays a greatest play within the Journey & Hospitality house supported by its low-cost mannequin and robust steadiness sheet.  At CMP, the inventory trades at 33x of FY25E EPS. We advocate a BUY score within the inventory with the goal value (TP) of Rs.56, 40x FY25E EPS.


  • Aggressive Danger – The present aggressive scenario is most benign with the corporate occupying the second spot within the home air ticketing house. Nevertheless, entry of latest gamers like Flipkart/Amazon having bigger pool of 12-14 crore internet buyers in comparison with ~1+ crore registered clients of EMT will result in intense competitors.
  • Profitability Danger – Larger reductions and promotional exercise can drive wholesome progress however could result in fall in margins and profitability. The rivals could undertake aggressive reductions/promotions to drive their market share. If the corporate additionally chooses to pedal on progress by way of promotions/reductions, the profitability could get affected.
  • Client behaviour Danger – The corporate is extremely depending on elements that have an effect on client spending. Delay muted client sentiments can have a huge effect on the corporate.

Different articles it’s possible you’ll like

Submit Views:

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles